Sensis-owned digital marketing and business directory Yellow has appointed The Royals as its creative partner, charging the agency with revitalising and growing the 140-year-old iconic brand into the future.
The appointment extends The Royals’ long-standing relationship with Sensis, having worked on the White Pages brand since 2013.
Yellow is Australia’s largest online business directory and provider of digital marketing products.
Yellow products include Yellow Online with more than 5.6 million searches each month, Yellow Pages Book, Yellow SEM, Yellow SEO, Yellow Social Ads and Yellow Websites.
“The Royals have been successfully working with the White Pages team for a number of years now and their intimate business and customer knowledge made them the perfect choice to make the most of the exciting opportunities ahead for Yellow," says Sensis CEO John Allan.
The Royals managing partner Andrew Siwka says the agency is "incredibly excited" to be working with another iconic Australian brand.
“Yellow has a heritage of being the marketing champion for small businesses in Australia and we are honoured to be helping define and position it into the future," says Siwka.
The appointment comes a year on from Sensis naming whiteGREY Melbourne as its creative and media agency of record.
Due to COVID-19 budget constraints, whiteGREY’s work for Yellow ceased in April 2020.
The Royals has also recently won of the Cooper Brewery strategic and creative account.
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