The latest Super Nature ad featuring humanitarian and motivational speaker Turia Pitt stopped some viewers in their tracks last night during the ad break of Ten's Bachelorrette.
Pitt, who suffered burns to 65% of her body when she was caught in a grass fire during an ultramarathon through Western Australia's Kimberley region in 2011, appeared in the 60 second emotive spot.
One viewer commented: “Impressed with Super Nature Foods for this heartwarming ad” while others said: “The ad is fabulous just like you”, “Just saw your ad on TV and am in tears. Girls need to see this! You are amazing”, “What an awesome ad....you are an inspiration”.
According to Facebook its racked up 24,000 views already. While it began rolling out this week, it scooped a prime time TV ad spot during Ten's Bachelorette.
“There's more to all of us than what fits into an Instagram square. You might get heaps of likes but at the end of the day yours is the only one that counts,” Pitt narrated while footage of her before and after the fire appeared.
“Being incredible is not about how good you look in a selfie. It's about how good you feel about yourself and that comes from a state of wellness. When your mind and body are well you can make the most of the incredible stuff we are all made of.”
Just over 40 seconds in the brand product enters with Pitt's segue into how “eating healthy is key”.
Viewers took to Twitter to discuss the emotional ad.
Straight up cry every time Turia Pitt's ad comes on TV. What a deadset legend.
— Pub Choir (@PubChoir) October 25, 2017
Turia Pitt is so inspiring. That ad almost made me cry
— Aleasha (@AleashaN) October 25, 2017
Just saw this ad and burst into tears #beautiful
— meticulous (@meticulous73) October 25, 2017
Pitt signed on as the ambassador of Perth-based Vesco Foods' Super Nature range a year ago.
Check out the spot and share your views below.
Super Nature ad
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.