SCA director of social media Chris Ledlin is joining Nine as head of content strategy and commercialisation.
The AdNews Young Gun will report to group content strategy director Lizzie Young from mid-March.
He will be responsible for the execution of Nine's content distribution strategy across its network assets.
“Nine’s mission is to deliver our content to audiences on their terms. That requires a focused approach to studying audience behaviour and integrating our distribution strategy to maximise engagement with our audience and our advertisers,” Young says.
“Chris has broad experience across content creation, social and strategy making him the perfect candidate for this role.”
The move sees Ledlin return to Nine, where he worked between 2010 and 2012 in a number of roles, from social media manager to digital producer.
Ledin also spent three years at Twitter in the partnerships teams before moving to SCA in 2016.
Ledlin featured in the top 10 most read Young Gun profiles of 2017. Check it out here.
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