Pacific-owned publication Marie Claire and US-based martech giant Salesforce have launched a series of small business masterclasses during Small Business Month.
Australian female entrepreneurs will be speaking on a panel hosted by Marie Claire editor Nicky Briger.
The Sydney event on October 9 will include talks from P.E Nation’s Pip Edwards, Swiish’s Sally Obermeder and Maha Corbett, and Expert360’s Bridget Loudon.
The Melbourne masterclass on October 22 will include Adore Beauty’s Kate Morris, Code Like a Girl’s Ally Watson and St Kilda Mums’ Jessica Macpherson.
The events are the second phase of the Marie Claire and Salesforce partnership which launched at the Salesforce World Tour in March where the two brands revealed the results of a widescale survey that looked at the way women’s attitudes to work and life have shifted in the past decade.
Salesforce small business sales senior manager Bethany Nyberg says the partnership and masterclass aims to "educate, inspire and empower women in small business".
The Small Business Brilliance masterclasses are backed by further research into Australia’s small business women, conducted by Pacific and Salesforce, with key findings from the research including the majority of women personally invest in their businesses.
The events, as well as findings from the research, will be promoted across Marie Claire’s total footprint of 1.3 million including the November and December issues of the magazine, as well as digitally through numerous online articles including Facebook, Instagram and LinkedIn amplification.
Yesterday, Salesforce announced plans to expand its Australian operations building a Salesforce Tower in Sydney and adding 1,000 new jobs over the next five years.
The company also recently appointed Pip Marlow its first CEO for Australia and New Zealand.
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