Integrated local agency Reborn is on a winning streak, nabbing the Australian Liquor Marketers (Metcash Australia) account after a competitive pitch.
Reborn will pick up all digital and social work for Independent Brands Australia (IBA) retail banners, including the Bottle-O, Cellarbrations, IGA Liquor and Duncan’s Australia wide.
The agency is continuing to gain momentum, with this win coming on the back of picking up additional digital responsibilities for multinational food and drink company Nestlé in April. The agency, which already held the Milo account, was appointed to handle work on Nestlé corporate and Nescafe brands.
Managing Director for Reborn Group, Noel Magnus, said the agency was a “substantial win” for the agency.
“It’s one we are particularly excited about. It was a hard fought pitch against some very tough competition - so that makes it all the more special,” he said.
Magnus said the agency is currently waiting on the outcome of three recent competitive presentations.
Reborn has five brands within its portfolio - Reborn, Lifestyle Media Group, The Thinkerers, Love & Wine and OpenLIVE. The group recently setup an office in the UK.
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