Creative innovation studio R/GA has retained Toyota Motor Corporation Australia’s digital marketing business following a competitive pitch.
R/GA will work closely with Toyota to elevate digital marketing efforts across experience design, SEO, data and platform management, encompassing vehicle, product and service launches, campaigns and brand narratives.
R/GA’s partnership with Toyota in Australia dates to 2016.
Toyota uses a range of agencies for different sectors and is a top 20 advertiser by spend in Australia
“The automotive industry is at the cusp of a remarkable transformation, calling for solutions that priortise customers’ individual experiences," said a representative at Toyota Motor Corporation Australia.
"As we navigate this evolving landscape with new and used vehicles, services, and communications, we recognise the importance of staying ahead.
"This makes R/GA the ideal partner to leverage our brand strengths that will maximise both value for individual customers and Toyota’s value chain.”
Michael Titshall, CEO of APAC at R/GA, says the deeply integrated partnership with Toyota has never been stronger.
"We share a commitment to continuous improvement and innovation as a core business value and we take real pride in collaborating with the market leader to drive mobility transformation in Australia.
"Our ongoing partnership is testament to our combined team's strength and the innovative spirit that defines our approach.”
R/GA Australia is experiencing rapid growth and works with clients including Nike, TPGT, Google and The Australian Government.
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