Retail giant Harvey Norman has topped the league table of the 20 biggest spending advertisers in Australia for 2023.
Woolworths was second and McDonald’s third, according to Nielsen Ad Intel.
Tesltra was the highest spending telco, coming in eighth.
Sportsbet was the biggest advertising gambling service at 16th.
Uber made its top 20 debut, placing 19th, while Toyota was the highest spending auto brand of 2023 14th.
“The Ad Intel spend data for 2023 is pretty telling - marketers aren't just relying on advertising, they're its biggest champions," says Nielsen AdIntel's Australia commercial lead, Rose Lopreiato.
"They know it’s still the best and most economical way of forging lasting connections between brands and consumers."
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