PwC is launching an invitation-only development program aimed at senior marketing leaders.
The CMO Growth Agenda, scheduled to kick off in August, aims to help marketers link business transformation, customer experience and marketing as the boardroom's enterprise growth driver.
The syllabus – featuring forums designed to enable CMOs to navigate the increasing complexity of corporate strategy – will be enhanced by Melbourne Business School and The Marketing Academy.
The initiative will be led by PwC Advisory's Sunita Gloster.
Gloster, the ex-CEO of the Australian Association of National Advertisers (AANA), is well respected in the industry as a pragmatic and no nonsense straight shooter and under her leadership the AANA has received global acclaim for its efforts to shed light on media agency-client transparency and helping marketers better scrutinise contracts, media buying and the digital media supply chain.
“We are delighted to be able to support Australian businesses to spark growth by investing in their market leaders," Gloster says.
"Through the depth of the experience across the PwC network globally, the CMO Growth Agenda will enable Australia's leading marketers to upskill and as a voice of the customer be the catalyst to drive enterprise-wide change to drive growth.”
Another prime focus of the course will be advising on how to deliver sustainable growth.
Led by PwC's' in-house experts, as well as international speakers, the program intends to increase peer-to-peer learning, and will meet in both Sydney and Melbourne.
“Few senior executive positions have been subject to as much change as that of the CMO,” says managing partner and CMO of PwC Australia Mike McGrath.
“There is a shortfall of credible and relevant development opportunities that are focused on the challenges and complexity the marketing function must now lean into to deliver sustainable competitive advantages to their companies.”
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