AdNews has launched a digital version of the print magazine via Zinio. It means that as well as the iPad version already available, readers can access the premium print version via desktop and Android devices.
Until now the only way to view the print edition of AdNews digitally has been on iPad. Now anyone can access it digitally no mater what platform they prefer. Once you download it (using this link) you can access it across desktop and mobile device from within the Zinio app.
AdNews editor Rosie Baker says: “We have a large and growing digital audience on our online site and social channels, but people often still don't realise that the content on our website is different to what goes in print and by skipping the print edition you're missing out on quality content and analysis that no other trade mag is offering.
“The premium print edition of AdNews is packed with exclusive content, in-depth features, opinion pieces and thought leadership from across the media, marketing and advertising world. A large chunk of it winds up online eventually, but it's content created for the print medium, designed to be seen on a print page – there is no substitute for absorbing it in that environment at the time it's published – whether it's digital or physical.”
The first issue of AdNews available is the current special edition of AdNews 'The Gender Issue'. Gender parity, gender blindness, gender role incongruity – all this and more. A feature on marketing to women, featuring a case study looking at ANZ bank and Whybin\TBWA's Equal Future campaign, a special edition of Creative Choice looks at ads that launched for International Women's Day, and in Creative Focus we ask creative types what they think of the lack of diversity in advertising.
Use this link to access AdNews on Zinio, and then you can access it via your account on desktop, Android and iTunes. Or all three.
You can subscribe to every edition of the fortnightly mag for just $59.99 annually or buy individual issues for $2.99. You can still get the iPad version via iTunes or you can use Zinio to make the edition accessible on whatever device you.
Existing subscribers to AdNews will receive free access to the digital version with current subscriptions and we're launching a print and digital package which will combine the two. You'll hear from our subscriptions department. You can also subscribe to the print edition here.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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