Snapchat's sell out
After announcing that Spectacles, a pair of $130 sunglasses with a camera on that connect to your smartphone to take and send snaps, would be available from bright yellow vending machines called “Snapbots”, the product popped-up at a US location – but was quick to sell out. According to TechCrunch, the specs were on sale again, in their second ever pop-up location (the first was at Venice Beach in LA on 10 November) – and people in and around Loma Vista near Big Sur state park were the lucky ones who could purchase a pair of Snapchat’s eyewear. TechCrunch says it seems like Snapchat won’t be making Snapbots available first at big urban centers like San Francisco and New York – instead it seems to be provoking some interesting road trips with its roll-out strategy.
— Spectacles (@Spectacles) November 13, 2016
John Lewis' 360 #BusterTheBoxer video
As if its ad teasers and Snapchat filter weren't enough, UK retailer John Lewis is certainly making the most of its Christmas campaign by creating a 360 video of its Buster the Boxer story. In September last year the social network rolled out the 360 offering off the back of noticing that people enjoy more immersive connect on their News Feed. To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously. Since its launch brands such as Optus and Tourism Australia have dabbled in the offering. To highlight what brands are doing, YouTube compiled the top 10 most watched branded 360-degree videos from around the world. Check out the John Lewis spot below.
Bob Francis dies, aged 77
Radio broadcaster Bob Francis, aged 77, has died “suddenly, but peacefully”, at his North Adelaide home, according to The Advertiser. Neil O’Reilly, NOVA Entertainment’s Adelaide general manager said: “We are deeply saddened to hear of the news of Bob Francis’ passing. He was a highly respected member of Five aa’s on air family for 28 years and played an integral role in the station’s success. On behalf of Cathy O’Connor, myself and the Nova Entertainment team, our thoughts and deepest sympathies are with his family and friends at this difficult time.”
Clemenger BBDO Melbourne wins La Trobe University
Clemenger BBDO Enrollment has won the La Trobe University creative account., following a three-month pitch. La Trobe was looking for an agency to help it stand out as an innovator and leader in further education to transform the brand in the minds of potential students, parents and employers as it enters its 50th year.
La Trobe University Chief Marketing Officer, Mark Engel, says: “As Victoria’s third oldest University we have a long and proud history. We’ve got strong ambitions to lift the profile and reputation of La Trobe as a University of choice that prepares students for successful careers and undertakes research in co-operation with our industry partners that changes lives, creates jobs and builds economies.
Williams Lea Tag appoints MD for Australia New Zealand
Williams Lea Tag has appointed former Cheil MD Andrew Swinton as managing director for Australia and New Zealand. He will be based in Sydney and is responsible for leading growth and developing market opportunities. Swinton is a former Publicis Mojo and McCann Erikson exec and has worked globally across FMCG, retail, investment banking and pharmaceutical.
Clems only Aussie agency to win at Twitter awards
Two Australian led campaigns from Clemenger BBDO Melbourne have been named among the finalists for the first Twitter awards. #PlayMelbourne, which will be awarded the silver #LIVE Award, and Snicker's Hungerithm, which takes the gold for the #IMPACT Award. Clems was the only Aussie agency recognised in the awards, set up to showcase original and creative advertising work.
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