Big screen appeal
Following its X Factor premiere on Facebook, Channel Seven continues to diversify how it distributes its free-to-air shows, as it tales its latest offering to the big screen.
Outdoor cinema fans will see an exclusive sneak peek of the new Channel Seven series, First Dates at Moonlight tomorrow.
Prior to Tuesday evening's screening of The Dressmaker, an exclusive 30 minute clip from the new series, starting on 7 February will be aired.
Speaking to AdNews, a Seven spokesperson said this is not the first time it has worked with the big screen.
“It's a fantastic medium for us. In this case, the two titles will work brilliantly together as they have the same demographic appeal.”
OMD trading director Marelle Salib said in the past new TV series competed with other TV series, but now, with the take up of services such as Stan, Netflix and Apple TV, new programs must compete with the plethora of content available to consumers anytime, anywhere and on any device.
"Broadcasters must therefore work harder at pre-promoting new series looking at more avenues to do this. We’ve seen networks sneak peek full episodes of programs on Facebook prior to launch generating buzz and talkability and now also at moonlight cinema. The more buzz generated prior to launch should deliver more viewers at launch and ensure success.”
Big Bash tops ratings
Ten's coverage of the Big Bash Cricket has topped the overnight OzTam ratings.
The second session came in as the most watched program of the night with 1.07 million viewers. It was followed by the post-game event as a the second most watched show and the first session as the third.
Seven's coverage of the 2016 Australian Open was the sixth most watched program of the night with 776,000 viewers.
Ten topped the night with 30.3% audience share, followed by Seven on 27.5% share. Nine picked up 20.6%, ABC 15.5% and SBS on 6.1%.
Incoming CMO
Following news Twitter will reportedly announce the departures of two top execs - its media head Katie Jacobs Stanton and product head Kevin Weil, rumours have been swirling that the social media giant will also reveal a new hire who is a “well-known exec” and “prominent CMO.”
According to Re /code sources said Twitter is planning to announce the shuffle on Monday, along with the hire of the so-called prominent CMO.
According to the publication: “Sources said she was a well-known exec from a big brand company, but Re/code could not determine who that is. (We have some good guesses, but Re/code tries hard not to guess.).”
JCDecaux launches global creative hub
Outdoor advertising company, JCDecaux has launched a global creative hub to be led by Alex Mathews, the head of creative technology at Bartle Bogle Hegarty London.
The company also brings on Rick Burgess, BHH technical lead, as its chief technology officer.
The pair will start at JCDecaux on the 1 February.
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