Carat bolsters leadership team
Carat has bolstered its national executive leadership team by promoting some of its core team members in Australia.
Carat ANZ CEO Simon Ryan said the moves, which are also a “reward for high performing talent”, are effective immediately.
The shuffle sees Carat Australia's national head of product Sam Hegg promoted to chief strategy officer; its national head of marketing Adriana Colaneri is now chief marketing officer; head of trading Ashley Earnshaw takes the position of chief investment officer and former national head of digital, Sarah James, will become chief digital officer.
“This team has been built to not only support leadership and specialist divisions in each state, but to also add rigor and bench-strength at a senior level, ensuring our clients are properly serviced in this ever-changing convergent media landscape,” Ryan said.
The new appointments come off the back of a strong 2015 for the agency, including winning more than $115m in new business.
VW delays
Volkswagen says it will not release its results or hold its shareholders' meeting on time, as it needs more time to work out its accounts as a result of last year's emissions crisis.
The company was set to release results on 10 March and hold its shareholders' meeting towards the end of April.
It has not said by how much these events will be delayed.
Following the emissions scandal the car maker became embroiled in late last year, the VW brand was 'devalued by US$10 billion, as the ACCC opened up an investigation on the matter.
Victoria spent nearly $100 million on ads
According to The Age figures just released show the Victorian taxpayers were hit with a bill for advertising that ran in the final months of the former Napthine government.
The government's official annual advertising tally for the 2014-15 financial year shows Victorian departments spent a total of $94.9 million.
While the number was down from the $96.1 million spent the previous year, The Age says a large part of “the splurge” happened in the months immediately before the November 2014 election, before the onset of the pre-election caretaker period saw an immediate cessation of taxpayer-funded advertising.
A fresh roost
During today's Super Bowl broadcast KFC will run a 30-second commercial called Dream, featuring a new colonel - comedian Jim Gaffigan.
Last week, KFC posted a montage of previous colonel Norm Mcdonald's clips, effectively ending the star's run as pitchman after he replaced Darrell Hammond in August.
In the new ad spot, Gaffigan wakes up from a nightmare in which Macdonald steals his identity (and credit for the launch of the chain's Nashville Hot Chicken).
Australian House & Garden launches My Ideal House
Australian House & Garden partners with Mirvac to launch a magazine first, My Ideal House.
The magazine will launch in the March edition of the Australian House & Garden Magazine and online at homestolove.com.au. It is sponsored by CSR Hebel, MYER, Quick-Step, Reece, Smeg and Taubmans.
The 15-month project will offer readers in insider’s perspective into designing and building the great Australian dream.
A design competition will kick off the campaign which will see one contestant have their design built by Mirvac in a new Mirvac planned community.
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