SMH remains unbeaten in Emma survey
Fairfax Media's Sydney Morning Herald remains Australia’s highest reaching title across platforms with a total audience of 5.11 million readers according to the latest Emma (Enhanced Media Metrics Australia) data released today.
News Corp titles The Daily Telegraph and the Herald Sun follow, with total readership of 4.12 million and 3.90 million respectively.
Digital readership continues to rise, up 3% in the year to August 2015 to reach an average of 11.6 million people monthly.
Print remains the preferred medium for most consumers, with 13.9 million Australians reading print newspapers in August.
Click here to see all the total readership figures for yourself.
Agency welcomes new talent by transforming them into Pez dispensers
Employee initiation has taken on new meaning at indie Philadelphia agency Red Tettemer O’Connell + Partners, with the group welcoming new employees using a 3D printer to create Pez dispensers in their likenesses.
Creative director Ron Villacarillo and associate creative director and copywriter Ben Levy were greeted by having their faces moulded on the iconic candy dispensers, with a video to accompany it (below).
The agency is becoming renowned for welcoming employees in creative ways, with their CMO Hilary Craven recently joining the team with a custom video made especially for her.
Villacarillo and Levy will work across clients such as Dockers, Morningstar Farms, Planet Fitness, Speck, T. Rowe Price and Under Armour.
JCDecaux launch ORBIT
Outdoor advertising giant JCDecaux today announced the launch of media planning tool ORBIT, a leading development in location-based, geo-spatial planning capabilities for the out-of-home industry in Australia.
ORBIT was made for marketers and media planners who want a better understanding of audiences and their locations.
ORBIT will bring together data including consumer category behaviour, lifestyle and media habits, household expenditure and demographic profiling at the local-area level.
Frost* collective win pitch for Ending HIV campaign
Frost* collective has won the new phase of Ending HIV, after a four-way pitch against 303 Lowe, Reborn and Soap.
This will be the fifth full-scale campaign that Frost*collective has made for ACON since it first launched in 2012.
The Ending HIV campaign aims to mobilise gay men to put a stop to new transmissions of the virus in Australia by 2020.
Frost* collective’s last campaigns focused on awareness, while the latest campaign strategy will target engagement and involvement at the individual level.
CEO and executive creative Director of Frost*collective, Vince Frost, said: It’s incredibly humbling knowing that the results from our past campaigns are working. There’s still much to do but we’re certainly committed to mobilising the community and affecting behavioural change to end HIV in Australia.”
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