Newspaper readership overall has remained steady, and despite the rise in people accessing content on their mobiles and desktops, print remains the most read medium according to the latest release of Emma (Enhanced Media Metrics Australia) data for the 12 months to June 2015.
While print numbers continue to slide, falling 4% to 13.8 million year-on-year, digital and mobile numbers are growing, with the mediums now reaching11.6 million and 3.1 million, which are up 3% and 16% yoy respectively.
When it comes to which title is on top, the Fairfax Media-owned Sydney Morning Herald remains number one, with the publication reaching a total audience of 5.1 million, which is holding steady from the previous month.
It is again followed by News Corp's The Daily Telegraph with an audience of 4.1 million, which is a slight lift for the publication, which drew an audience of 4 million flat in May.
The Herald Sun (Monday to Friday) commands the largest average issue readership with the title drawing an audience of 1.29 million per issue, followed by The Sunday Telegraph on 1.1 million, the Saturday Herald Sun with 1.08 million, the Sunday Herald Sun on 1.03 million and the Monday to Friday Daily Telegraph with 983,000.
When it comes to magazines the audience race is getting tighter with New Idea still coming out on top, with the title reaching a total audience of 3.3 million, it is followed by Taste.com.au on 3.24 million and close behind the NewsLifeMedia title is Woman's Day with an audience of 3.22 million.
As the Emma numbers are released, the Magazine Publishers of Australia (MPA) has conducted some research of their own showing magazines gross social media impressions have increased by 10% or over 1.8 million since the quarter ending March 2015.
The growth has been across all platforms with Instagram and Facebook leading the way at 17% and 10% respectively.
See the Emma numbers for yourself below:
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