Interbrand has named Nicola Mansfield as its new managing director, the third executive to join from Deloitte.
Mansfield will replace David Rennie, who was elevated to the role of national managing director at DDB Group's digital agency Tribal this week.
Mansfield says she is looking forward to working with clients to provide a "consultative brand experience".
"The permission our clients give us puts us in a unique position as their strategic creative partner, ensuring business and brand strategy work in unison," Mansfield says.
She joins from Deloitte, where she was director of experience design, spatial and brand for three and a half years.
Before that, she led specialist experiential consultancy Mash Up which was acquired by Deloitte in 2015.
Mansfield brings with her more than 20 years' experience driving brand growth both, working both agency and client side.
Interbrand CEO Nathan Birch says Mansfield is a "significant hire".
"Nicola brings unique global insight to the power of brand experience, having been instrumental in driving brand and business growth for numerous brands internally over the years," Birch says.
Mansfield is one of a number of exits from the big four, which has seen Sunita Gloster leave PwC for WPP and Nicky Bryson return agency side to TBWA after a stint at PwC.
Earlier this year, DDB Sydney appointed former managing director of Y&R Australia and New Zealand Sasha Firth as the agency's managing partner.
This year has also seen the group undergo a global rebrand opting to use its full name, Doyle Dane Bernbach, in the visual identity to leverage its heritage and legacy.
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