IAG has promoted Jane Merrick to the role of general manager, marketing and customer experience, within its Australian Consumer Division.
Merrick will lead marketing, product design, customer communications, customer relations and customer experience for the insurer’s largest personal insurance brand, NRMA Insurance.
Previously head of marketing for IAG’s Personal Insurance division, Merrick will be responsible for the end-to-end delivery of customer marketing for NRMA Insurance, SGIO and SGIC. She has more than 20 years marketing experience, having formerly worked for Vodafone and American Express.
In her former role, she introduced the ‘NRMADE Better’ proposition and led the transition of the SGIO and SGIC brand messaging to ‘surprisingly good insurance’.
“Through bringing together each of these disciplines we can leverage information and assets from across the business to help us create a more customised brand experience,” she says.
“I’m excited to have the opportunity to connect insights from across these areas to develop a more compelling customer value proposition and in turn, better service our customers.”
“Jane has been fundamental in building customer awareness and advocacy for our consumer brands during the seven years she has been with IAG,” adds Tracy Green, executive general manager, Customer and Underwriting for IAG.
“She brings significant experience and in-depth knowledge of our business and customers to her role. I look forward to Jane leading the consumer marketing team into the future.”
Email Nicola at nicolariches@yaffa.com.au.