Following the “phenomenal success” of its recent board game, Family Feud , which sent fans into a frenzy when it sold out after launch, is expanding its branded product range with the launch of puzzle books and instant lottery scratch tickets.
FremantleMedia Australia, format owner and producer of the Network Ten television game show, has tied up with Bauer Media Books to sell 'Word Hunt' books based on Family Feud.
In addition, it has reached an agreement with Scientific Games Products to crate Family Feud branded instant lottery scratch tickets with the first being available through Lotterywest in Western Australia under its Scratch'n'Win brand.
FremantleMedia Australia director of brand partnerships Zara Curtis said the success of the board game and the TV show made it a natural fit for brand leverage.
“Family Feud is fast establishing itself as one of the most loved and diverse brands in Australia,” Curtis said.
“We are delighted at the brand’s on-going success and we’re looking forward to continuing the rollout of our commercial brand strategy to amplify Family Feud and put it into the hands of fans.”
Family Feud is a regular hit with TV viewers. Network Ten chief programming officer, Beverley McGarvey, said Ten is confident of an "even more successful" second year, said Family Feud regularly wins its timeslot in under 55s and last week it achieved its biggest audience ever, with 768,00 capital city viewers.
She also stressed its halo effect on other Ten shows.
"It has given us our best 6pm to 6.30pm weekdays audience numbers since 2009 and its success provides a consistent and compelling lead-in to our prime time schedule and has helped boost The Project’s audience," McGarvey said.
FremantleMedia also said the success of the Family Feud board game propelled the discussion to move into other branded products.
It said the game sold nearly 100,000 units and hit the number one board game in Australia since its release in December 2014.
Imagination Games is also responding to demand by placing new orders, with 50,000 units currently being rushed to stores.
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