Media and advertising foundation UnLtd has named former IAB chief executive Paul Fisher as its new CEO.
Fisher replaces Steve Taitoko, who was named as the organisation's first ever CEO in October 2015, with Taitoko said to be moving into a pro-bono strategy role with UnLtd at the end of the financial year.
Previously, Fisher was CEO of the IAB for five years from 2008, leaving the industry body in 2012 for an APAC regional role leading Nielsen’s Media business. He was most recently appointed by the IAB as a consultant and he also serves as a non-executive director with UNICEF Australia.
UnLtd Chair Kerry McCabe said: "UnLtd's vision is that everybody in our industry – from our most influential leaders to those starting their careers – has a reason and an opportunity to impact this huge social issue using the platform UnLtd has created.
“Paul’s passion for what we stand for, coupled with his commercial nous and network will be invaluable. It takes a rare mix of skills and experience to successfully lead an entity like UnLtd. Our board and staff are ecstatic to have secured a leader as capable, respected and culturally suited,” he added.
McCabe also explained that the organisation has a “big second half planned” for this year, with business continuing its goal of increasing industry engagement and launching new revenue initiatives.
He also explained that UnLtd will be piloting UnLtd One, its technology-enabled social impact platform that leverages crowd sourcing, crowd funding and social media to match industry talent and resources with very specific charity partner needs.
In its lifetime UnLtd has raised more than $14 million in cash alone and delivered over $24 million in valued resources to more than 60 youth focused charities.
Fisher will commence with UnLtd on 4 July.
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