This first appeared in the AdNews March edition. Subscribe here for your copy.
We look at our furry friends across the advertising, adtech, marketing and media sector, shedding light on these stars and how they help adland get results. This month we speak to Rebel Wilson’s boss on Pooch Perfect, Russell the Brussell, at Channel Seven.
Time in current role:
I’ve been part of the Pooch Perfect dream team for about six months, but it feels like I’ve worked here my whole life.
How would you describe what the company does?
Much like Disneyland, we make dreams come true. We give pet stylists around the nation a platform to show Australia what they’ve got.
What do you do day to day?
Keep the bitches on track and bring the laughs to set mainly. All jokes aside, I give my doggy critique to the pup styling that happens in the show.
I got into television because...
The moment I knew I was born for TV was when I was the only one at doggy day care who was strutting my stuff for people watching in the window.
Who is your right-hand person?
Rebel Wilson is the ying to my yang, Snoop to my Dogg, Lady to my Tramp, but also the ever-talented executive producers, Deb Spinocchia and John Karabelas.
Whose job have you set your sights on in the future?
I’m aiming high, to be one of the Queen’s dogs.
My favourite advert is:
The Pooch Perfect promo. So many good boys and you can even spot yours truly.
My best trick is:
The high-five. People go barking mad for it.
Tell us one thing people at work don’t know about you?
I buried a bone on set during filming. I also auditioned to play Baxter in Anchorman when I heard it involved eating a wheel of cheese. Find me on Instagram: @RussellTheBrussel. 
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