This first appeared in the AdNews February edition. Subscribe here for your copy.
We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to BMF director of barketing Monty Campbell.
Time at the company?
Three and a half years.
How would you describe what the company does?
Barketing and advertising agency.
What do you do day to day?
Play, eat, sleep, cuddle, perform tricks on demand, like every great employee.
Define your job in one word?
Woof.
I got into advertising because?
…of my pawesome personality and dashing looks.
Who is your right-hand person?
My mum and dad, Anya and Myles. Or whoever has treats, such as BMF Reception.
Whose job have you set your sights on in the future?
Managing Doggo (MD).
Where do you turn for inspiration?
Obama.
My favourite advert is?
ALDI Santa Crashes Christmas. I dabbled in some modelling for ALDI; I was the key pin-up for the 2018 activewear range so the brand is very fond to me.
My best trick is?
Left paw, right paw (I can beg better than any member of staff).
The Runner-Up
Orchard senior sleep technician Pippin
Time at the company?
One year.
How would you describe what the company does?
Orchard is a hive of creative minds x digital experts that challenge the norm through visual executions.
What do you do day-to-day?
Work closely with Hyundai to steer digital strategies and campaigns.
Define your job in one word:
Upbeat.
I got into advertising because?
Some people laugh, but it was actually the show ‘Mad Men’ – I was hooked when I started watching it and decided I wanted to be like that.
Who is your right hand person?
Sara Solar.
Whose job have you set your sights on in the future?
Zach Audsley (account director) – his brain is a powerhouse and I can see how much he enjoys what he does.
Where do you turn for inspiration?
Coffee-table books.
My favourite advert is?
Old Spice – it’s just so witty, engaging and memorable!
My best trick is?
Alternating ‘touch foot’, but in true border collie style this is followed up by other tricks. The routine is usually touch foot, speaking on command, weaving between mum’s legs, and then finally putting my paws up in the air.
Tell us one thing people at work don’t know about you?
I really enjoy watercolour painting and sewing.
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