Independent digital agency Deepend has won the full-service digital account for online experience retailer RedBalloon.
The win will see the businesses work together as long-term strategic partner as RedBallon moves into its next phase of its evolution and growth.
Former Tourism Australia CMO Nick Baker joined RedBalloon in March as CEO, and part of his new remit was to examine the business's digital offings.
“RedBalloon started from independent, humble beginnings: Born in the front room of founding director Naomi Simson’s home, we felt it was vital to find an agency that reflected the RedBalloon values with people at their heart. Deepend are not only Australia’s largest digital independent agency, they are also leaders in digital innovation and were the clear choice for us” Baker said.
Deepend founder and executive director, Matt Griffin, said following the huge disruption RedBalloon has brought to the digital space, Deepend has long viewed RedBalloon as an ideal client.
"We are genuinely delighted to be working with such an innovative and exciting brand across their next generation of growth,” Griffin said.
Deepend is part of a four-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).
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