Scenic Rim and Vie topped the The Australian Marketing Institute Awards for Marketing Excellence last night, taking the top gong for marketing program of the year for its Saving a Farm and Family's Legacy campaign for the family owned dairy.
Nick Baker, outgoing executive general manager of marketing at Tourism Australia was named marketer of the year. Tourism Australia announced earlier this week that Baker is to step down in January.
Lorna Jane founder, Lorna Jane Clarkson was awarded the Sir Charles McGrath award, while Sarah Mathews, marketing and communications Officer for Barnardos Australia was took the future leader award.
The category winners of the 2014 awards are below:
Brand Extension
Fair Go Banking | Newcastle Permanent Building Society
Brand Revitalisation
Taste the Bundaberg Brewed Truth | Bundaberg Brewed Beverages and BCM
Consumer Insight
Pride and Patchy Crops | Bayer
Content Marketing
Content Marketing Strategy | University of Southern Queensland
Corporate Social Responsibility
CSR at Manheim – Supporting Kids Under Cover | Manheim Pty Ltd
Digital Marketing
Monday's the New Sunday | Icon (icon.inc and icon.pr)
Education
"It's my university. Make it yours." | Australian Catholic University
Experiential and Brand Experiences
ClicktoSave | St John Ambulance WA
Internal Marketing
Staff Giving Program | La Trobe University
Loyalty Programs
Bayer 'Accelerate' | Synchro Marketing
Marketing Communications (Business to Business)
Reengagement of Aussie Home Loan Brokers | MyState
Marketing Communications (Business to Consumer)
How Mr iSelect Became the Unlikely Hero of Health Insurance | iSelect and AJF Partnership
Marketing on a Shoestring
Illicit Drug Campaign | ACT Policing
New Brand, Product or Service Launch
Saving a Farm and Family's Legacy | VIE Marketing
Social Marketing
Ungiven Gifts | Graffiti Group Pty Ltd
Sponsorship
Wipe off 5 | Graffiti Group Pty Ltd
Sustainable Marketing
Sustainability at Mater | Mater Health Services
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