Full-service agency Cummins&Partners is tipped to add a another client to its books in Sydney, with Masters the hardware arm of retail giant Woolworths, expected to cement a deal with the creative shop imminently, AdNews understands.
The business named Match Media as its media agency last year, with the businesses previously handling a large part of its creative work in-house.
AdNews understands that Masters was talking to several agencies about the business.
Masters was unable to confirm the appointment but a spokesperson said it had been talking to agencies.
According to Nielsen, Masters reported a $22 million estimated media spend in the 2014/2015 financial year.
It would be the second large client win for Cummins in Sydney, with the agency launching its Sydney shop off the back off inking a deal with Vodafone in November last year.
All agencies contacted declined to comment.
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