Brett Morgan, the head of brand and consumer marketing at youth travel brand Contiki, is leaving his role after two years to take up a post at the AFL.
He will take on the role of marketing and media manager for NSW/ACT, overseeing flagship games down to development of the game at grassroots.
The move indicates that AFL is looking to bolster its position in NSW and ACT – both states that are not traditional AFL heartlands.
Morgan led the launch of the sell-out pop-up Robot Restaurant in Sydney to mark the launch of Contiki's first Japan tours earlier this year and spearheaded a content-led marketing strategy for Contiki. He featured in the AdNews Annual last year in December alongside Contiki's MD, Katrina Barry.
In the end-of-year special issue, which focused on how marketing and technology bosses are coming together, Morgan said: “When your audience consists almost entirely of digital natives, technology is at the forefront of every action … Technology doesn't stand still. While it continues to help brands understand and reach their customers, marketers will need to find new ways to engage them through creative executions and rise above the status quo.”
Vanessa Stavrou, currently head of trade marketing at Contiki, will take on responsibility for marketing and branding at the travel firm.
Airbnb has today partnered with the Sydney Swans for a promotion – another signal that AFL is looking to grow awareness in the state.
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