To celebrate the fact that it will take young travellers to Japan for the first time this year, travel brand Contiki is bringing a Japanese robot restaurant to Sydney.
Contiki is launching its first excursion to Japan this year, and to celebrate, is bringing one of the weirder elements of Japanese tech culture to Sydney in the form of a pop-up restaurant.
IPG Mediabrands creative agency Ensemble is responsible for building and activating the pop-up.
On 23 February and 24 February, Contiki will offer fans what it calls an “eye-popping slice of Japanese culture” and “one of the weirdest, wackiest and most wonderful dinners Sydney has ever seen”.
The restaurant will feature a robot dance routing where “huge futuristic robots will do battle” set to “thumping J-Pop beats, more fluorescent colours than should ever be allowed in one place”, to quote the brand's statement.
It will also serve up authentic Japanese food and drink.
Tickets will go on sale later this month.
Contiki's head of brand and consumer marketing Brett Morgan featured in the 2014 AdNews Annual. You can still buy the iPad version here.
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.