The new brand campaign for MasterFoods encouraging families to #MakeDinnertimeMatter has already received more than 8.5million collective views since its launch this week.
Clemenger BDDO ECD Paul Nagy told AdNews: "You know you’ve really hit a nerve with people when you are nearing 10m views. It’s something I really care about having three daughters, so I am over the moon both professionally and personally."
Nagy said the campaign was launched as a reminder to families not to miss the important moments with family.
"Life is full of distractions with technology and television and we really miss these important moments. We wanted to remind people not to be distracted at that one moment of the day when something so inspiring and fulfilling can happen with your family."
MasterFoods toured the country asking a bunch of couples who their ideal dinner guest would be, before asking their some pretty cute kids the same question. The answers seriously tug on the heart strings.
The campaign has received overwhelming support on social media through MasterFoods’ Facebook channel with viewers agreeing it’s a great message to send out to families.
The view count includes the YouTube link (332k), the Facebook link (1.4m) and shared Facebook posts (8.3m).
Led by Clemenger BBDO Sydney the new MasterFoods Let’s Make Dinnertime Matter campaign involved MediaCom Sydney, Ogilvy PR and Starcom.
The campaign also includes OOH and print celebrating the role of dinnertime.
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