Masterfoods has purchased every advertising spot in the 4 June issue of Pacific Magazines’ celebrity title Famous as part of its Fling chocolate bar launch. Masterfoods took 17 advertising spots, which included a combination of brand executions, advertorials and specifically designed puzzle pages. The issue also contained a sponsored editorial section of celebrity news and gossip, created specifically to tie into the launch.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
