AJF Partnership has been appointed as the new creative agency for bedroom retailer Forty Winks, following a competitive pitch.
Under the arrangement, AJF will drive the creative direction of Forty Winks. Forty Winks CEO Con Dekazos said the retail experience of the agency was part of its appointment.
“We're thrilled to welcome AJF partnership on board to take on full creative and strategic remit of our brand,” Dekazos said.
“The Australian agency is very retail focused, and we trust that we will move into the future with a strong agency partner to execute the next creative phase of our iconic brand, and to continue to strengthen our brand presence in Australia.”
Incumbent agency McCann will work with Forty Winks until the end of the financial year.
AJF Partnership founding partner Andrew Fabbro said he is “confident that our strong culture will work well together to help Forty Winks produce effective work that results in continued growth."
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