Coles Liquor has confirmed the appointment of AJF Partnership as its creative agency, following a competitive pitch.
The account win covers Coles' liquor brands LiquorLand, First Choice and Vintage Cellars.
The announcement will see the remit of AJF Partnership's work for Wesfarmers extended beyond its current scope, working for the Officeworks and Target brands.
On the announcement, a spokesperson from Coles Liquor told AdNews: “Coles Liquor has appointed AJF as our creative agency after an extensive pitching process. We believe AJF will be a great fit for Coles Liquor as they'll provide strategic and creative services for our brands LiquorLand, First Choice and Vintage Cellars.”
It is not known what other agencies competed in the pitch process.
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