Ad company Adstream has bought Dubsat as part of a global expansion strategy.
Dubsat, which is an advertising content management and delivery company, operates in the US, UK, Australia, New Zealand, and South Africa. It provides cloud-based solutions to agencies, brands, broadcasters, production houses, and publishers across linear TV, digital and print.
Gerry Sutton, CEO of the asset management and analytics company Adstream, says following the acquisition of Deluxe AdServices earlier this year, its partnership with Dubsat is another "significant step forward in the global expansion" of its offering and the capabilities it provides customers.
The deal is subject to regulatory approval.
"We will continue to invest in bringing leading global solutions to our worldwide client base, which now includes Dubsat’s impressive portfolio of agencies, brands and media owners," Sutton says.
"We look forward to working with these clients, offering innovative products, while continuing to provide the high level of service they have come to expect from the Dubsat team.”
Global strategy director of Adstream, Ian Wheal says over the years, the advertising landscape has grown more multi-channel and more global, creating a number of creative challenges for advertisers, agencies and media owners.
“By combining Adstream and Dubsat, two of the world’s leading and most recognised global providers of creative asset management and delivery, we have further solidified Adstream as the most effective solution for today’s modern marketing landscape," Wheal says.
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