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For the AdNews September magazine we take a special look into influencer marketing.
From changing industry standards around measurement and reporting, to influencer marketing’s expanding role in advertising.
For the cover feature we speak to industry experts, including Tribe’s Jules Lund, The Right Fit’s Taryn Williams, Publicis Media’s Filip Sarna and much more for their thoughts on the space.
The September issue also features the 2019 Emerging Leaders with young talent from businesses such as News Corp Australia, George P. Johnson, LinkedIn and more. You can see the full list here, and, for the first time, the judges who helped select the top 20.
Elsewhere in the magazine we celebrate Saatchi & Saatchi’s 40th birthday, speak to BWM Dentsu founders Rob Belgiovane, Paul Williams and Jamie Mackay, and sit down with the team at CX Lavender.
For the cover image, Special Group tapped influencer Wendy Nguyen to turn our AdNews cover into a ‘sponsored post’.
Here’s a preview of the September magazine.
Feature
Our look into influencer marketing looks at improvements happening in the space around transparency. We also look at how influencer marketing is growing beyond social media, with big brands now using influencer content for traditional advertising.
Emerging Leaders
We shine a light on emerging talent throughout the industry with our 20 Emerging Leaders. This year Pauly Grant, Katrina Hatfield, Andrew Sherman, Arthur Georgiou, Stevie Douglas-Neal, Sarah Palmer and Clint Parr helped judge 200 entries.
Better Workplaces
We walk through the offices at AFFINITY to see how the agency balances between productive but healthy work spaces.
In Conversation
We talk to BWM founders Rob Belgiovane, Paul Williams and Jamie Mackay on their long and enduring relationship running the agency.
Meet the Team
We sit down with the team at CX Lavender to see how the agency is tracking.
The Work
We go behind the scenes of TAL Insurance’s Through the Scars campaign created by BMF.
Creative Review
Continuing with our look at influencer marketing we ask Glenn Dalton from Hardhat, Katie Morris from The Royals and Paul Swann from The works to review influencers’ post. Responses were mixed, and it didn’t take long for one to declare they “hate influencer marketing”.
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