The AdNews May edition has landed and features all the latest industry goings on, big features, people profiles, deep-dives on creative, adland confessions and more. Subscribe here to make sure you get your copy.
In this edition our in-depth feature looks at industry bodies, their role within adland, purpose and achievements.
In an attempt to eliminate confusion over who does what, we asked 10 of the main peak bodies to outline key elements of their business, such as a mission statements, fees, board members and benefits.
We also reached out to a cross-section of the industry to check sentiments about the current lay of the land.
Described as “faceless organisations identified only by their acronyms” by one exec, and praised by another for a plethora of useful courses and events, it's fair to say there is some divide.
A big thanks to our cover agency Ogilvy who relished the challenge, presenting a trio of top ideas. Keep an eye out for Behind the Cover.
To see the full feature hot off the press get your copy here.
In-depth: Industry bodies explored
In this issue we showcase AdNews Agency of the Year photos. We also speak with Finch founder Rob Galluzzo and Clemenger CEO Nick Garrett on The Lion’s Share and what has happened nearly a year on.
Here's what else you’ll find in the May edition:
Agenda
Frenemies, robots and digital natives … we zone in on artificial intelligence and machine learning and the role they play in our industry.
AdNews editor Chris Pash digs deep into AI
Spotlight
This features aims to shine a light on smaller or more unique agencies. Founded in 2001 in Sydney and going on to produce ads aired around the world, we get the lowdown on Goodoil Films - winner of AdNews Production Agency of the year.
AdNews journalist Mariam Cheik-Hussein shines a light Goodoil
Behind the Cover
To reflect this issue’s feature that looks at industry bodies within advertising, media and marketing, we asked Ogilvy to take on the challenge.
Precision and passion from this month's hand-picked agency, Ogilvy
Adland Secrets
Confessions of an ex-big network creative.
AdNews editorial consultant Pippa Chambers extracts hidden tales from industry execs for this backpage guilty pleasure
Picture this
Our illustrator casts a cheeky eye over adland people and trends.
The Work
We go behind Air New Zealand’s ‘Loser’s Paradise’ campaign with its creative agency Host/Havas.
AdNews senior journalist Josh McDonnell looks closer at The Work
Creative Review
We asked creatives to share their thoughts on big banking ads.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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