Acquire Learning has appointed Dentsu Aegis agency Vizeum as its media agency of record, a shift for the learning company which has previously contracted on a campaign-by-campaign basis.
At this stage the length of the contract is being kept confidential, and AdNews understands that Vizeum won the account in a 'closed pitch'.
Previously, Acquire Learning has worked with independent shop Nunn Media and IPG Mediabrands experiential agency Ensemble on particular campaigns.
However, Acquire has now tapped Vizeum Melbourne as its agency on an ongoing basis. It will continue to work with Ensemble on experiental campaigns.
Acquire said Vizeum was given the nod due to its focus on “innovation, data, analytics and strategic thinking”.
“Acquire is well-positioned to respond to what the industry needs and Vizeum, with its strategic and tactical insights, skills and strengths, will help us amplify our message to the market,” Acquire's chief marketing officer, Kim Vernon, said.
Vizeum’s managing director, Travis Day, said the agency held the same values as Acquire together with a common sense of purpose.
“We are thrilled to have been identified as a ‘right fit’ partner of Acquire Learning,” he said.
“It is full of entrepreneurial thinking, and the agile and energetic nature of Acquire’s business and culture is well matched to Vizeum.”
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