A US outdoor company is calling out Procter & Gamble top marketer Marc Pritchard’s crack down on dodgy digital marketing and plans to fight fake ads with a clever self-promotional campaign.
In response to Pritchard’s speech last week at an IAB meeting, in which he said the brand will review all of its agency contracts in 2017, vowing to put an end to “murky” and “fraudulent” practices within the industry and crack down on rip-offs related to digital marketing, Lamar advertising has put up six personalised billboards around P&G Cincinnati headquarters that say “Hey Marc, This Ad is Real”.
The ads direct Pritchard to the website feelthereal.org, as part of an ongoing out of home campaign from the Outdoor Advertising Association of America to show the effectiveness of the medium.
Called “Feel the Real”, the effort is backed by other US outdoor companies who want to highlight how out-of-home can enhance a brand’s digital strategy.
According to a video on Feel The Real’s website, 30,000 unique visitors visited feelthereal.org during the first six weeks of the campaign’s launch, with 40% of them being media and advertising professionals.
The campaign was created by Partners & Napier in Rochester, New York, a Project Worldwide agency.
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