Procter & Gamble

Latest News about Procter & Gamble

P&G pushes for greater gender equality in advertising and media 6 years ago

P&G pushes for greater gender equality in advertising and media

“We are committed to do our part with meaningful actions to advance gender equality in advertising,...

P&G's Pritchard wants to stamp out 'wasteful mass marketing' 6 years ago

P&G's Pritchard wants to stamp out 'wasteful mass marketing'

P&G marketing boss Marc Pritchard wants to ditch 'wasteful mass marketing' and focus media investment on...

P&G cuts global ad spend; Australia media spend grows 7 years ago

P&G cuts global ad spend; Australia media spend grows

The consumer goods giant has trimmed its advertising spend in the past fiscal year largely due to a...

Intrusive ads kill great content; publishers must take responsibility 7 years ago

Intrusive ads kill great content; publishers must take responsibility

“They may have some great content but if it’s surrounded by intrusive pop-ads I’m not going to go...

'Adland’s anaemic growth rate won’t do; less crap and more progress needed' - P&G's Pritchard 7 years ago

'Adland’s anaemic growth rate won’t do; less crap and more progress needed' - P&G's Pritchard

“We all grew up with the mindsets of killing each other and trying to steal share," instead of focusing...

P&G to axe US$2 billion in marketing spend over five years 7 years ago

P&G to axe US$2 billion in marketing spend over five years

P&G plans $2 billion more in global marketing cuts as sales fall. In Australia MediaCom holds the AU$60...

Outdoor company trolls P&G's Marc Pritchard about fake ads 7 years ago

Outdoor company trolls P&G's Marc Pritchard about fake ads

“Hey Marc, This Ad is Real” – A US outdoor company is calling out P&G top marketer Marc Pritchard’s...

P&G to review all agency contracts in crack down on digital marketing 7 years ago

P&G to review all agency contracts in crack down on digital marketing

Procter & Gamble is vowing to put an end to “murky” and “fraudulent” practices within the industry and...

News Bulletin: ADMA line-up; P&G UK in agency talks over £210m media 8 years ago

News Bulletin: ADMA line-up; P&G UK in agency talks over £210m media

In news bites: P&G speaks with agencies about its £210m media account in the UK – which could signal a...

Poofaces - the baby gift that keeps on giving to advertisers 9 years ago

Poofaces - the baby gift that keeps on giving to advertisers

No sh*t. Saatchi & Saatchi London's latest ad for Pampers nappies shows babies making poofaces in...

Like a Girl and Ice Bucket Challenge win Facebook Awards 9 years ago

Like a Girl and Ice Bucket Challenge win Facebook Awards

Facebook has named the winners of its fourth annual Facebook Awards which recognises the best creative...

The Bulletin: P&G reviewing; Ex-Vizeum GM heads to SCA for integration role 9 years ago

The Bulletin: P&G reviewing; Ex-Vizeum GM heads to SCA for integration role

Also in today's Bulletin: Engine Room hires new director; Eurovision sponsors announced; Russh goes...

AdNews picks the Top 10 ads of the year 9 years ago

AdNews picks the Top 10 ads of the year

We made our pick of the best Australian ads of 2014 – what brands and ads made the list?

Pantene bucks global P&G move with Aussie model Robyn Lawley 10 years ago

Pantene bucks global P&G move with Aussie model Robyn Lawley

Beauty brand flies in the face of P&G's global shift away from local brand ambassadors, by signing up a...

P&G snubs 30-second spot, claims shorter ads have better recall 10 years ago

P&G snubs 30-second spot, claims shorter ads have better recall

P&G's ongoing marketing efficiency drive means cutting the number of local and regional brand...