Christmas 2017

Avocados, mangoes and more! Australians are sharing what they love in Coles' Coles' 2017 Christmas campaign. The main 30-second brand ad shows mums, dads, grandmas, grandpas and adorable kids sharing their favourite thing about Christmas. Celebrity chef Curtis Stone makes a quick cameo at the end of the ad, marking his return to the brand's Christmas...

Aldi’s Christmas campaign takes a bold direction for the supermarket category, releasing an ad that could easily be mistaken for a cricket promotion. In the 90-second extended version of the ad, by BMF, Aldi tells the story of one man’s obsession with winning backyard cricket, spanning across 40 years. It introduces the tagline ‘The More the Merrier’ and...

Woolworths is encouraging Australians to ‘Share the Spirit of Christmas’ and features a number of multicultural families enjoying the holiday season. The ad, by M&C Saatchi's Greenhouse, shows neighbours heading off to a street party, a young boy having to share his room with his aunty and an older woman sharing her secret recipe with her...

Target is focusing on the special moments for its 2017 Christmas ad. The ad features a multicultural cast writing Christmas cards, decorating their houses, wrapping presents, picking out Christmas costumes (including a prawn costume) and cooking a Christmas feast. The brand is one of the first major retailers to release their Christmas ad. AJF Partnership...

The John Lewis Christmas ad is here. The highly anticipated blockbuster ad from the UK retailer premiered on Good Morning Britain at 7am (GMT), and centres around a loveable monster called Moz. Moz is a Where the Wild Things Are-esque character that can’t help but keep the little boy, whose bed he’s sleeping under, awake with his rumbustious snoring. When...

Elf cracks the shits while trying to direct his Christmas tree decoration friends to dress the tree with lights. He decides to ditch Angel, Reindeer and Mouse to find a new family of Christmas decorations he can enjoy the festive season with. On his adventure Elf comes across a rude and slightly rotund Snowman, a very wooden and mildly racist Scandinavian...

The tail of a Gingerbread Man making his way home to Australia for Christmas is the focus of the David Jones Christmas ad this year. The Aussie department store has taken a leaf out of UK counterpart John Lewis’ festive playbook with a beautifully crafted, nostalgic and emotional take on Christmas. The ads were created by TBWA Sydney in partnership with...

Bonds is telling Australians to "let their light shine" this Christmas with its festive season campaign. Exploding with colour and sound, projection lights bring its red-hot new Christmas range to life. The ad shows a number of dancers decked in Bonds-branded underwear as well as two young girls in tutus. It's not the first time Bonds has recruited dancers...