Best Global Ads of 2015

Geico and The Martin Agency have come together to produce a witty ad that tricks viewers into watching a pre-roll and hearing about insurance. Facing the ad-skipping trend straight on, the voiceover spells it out in the first five seconds: “You can’t skip this Geico ad because it’s already over.” We’ve been had so we might as well watch the rest of it to...

UK ad 'This Girl Can' for Sport England aims to encourage women to get involved in sports. The short television clips by UK firm FCB Inferno draw upon “real” women’s bodies, of different shapes and sizes, as they move, sweat, strain and take pleasure in a range of activities – swimming, kickboxing, football, dance, cycling and more. The campaign hit viral...

One of the most anticipated Christmas ads of the year is just as emotive as we had hoped. The British retailer, which in recent years has gained a reputation for producing the most memorable Christmas adverts, unveiled its 'Man on the Moon' ad on Friday, and since then it has clocked up nearly six million hits. The ad shows a six-year-old girl who is...

This clever campaign by Energy BBDO shows how long Wrigley Extra will last. How long you ask? The flavour of Extra lasts and extra, an extra long time. It will last you through the ups and downs of a relationship, the stress of a long distance romance, and a collection of drawings on Extra wrappers. Oh, and a proposal too. Moral of the story: those who chew...

The Ad Council's 'Love Has No Labels' campaign made big waves this year with 110 million online views. The launch video is the second most watched social and community activism ad of all time behind 'Kony 2012'. The ad shows different types of love between people: heterosexual, homosexual, young, old, able, disabled, friends, family, and all castes and...

This year Snickers released its full 30-second Brady Bunch-themed Super Bowl spot from BBDO New York, and it is just as good as you had hoped. The ad was played during the Superbowl and features Danny Trejo superimposed into a famous scene where Peter Brady hits Marcia in the nose with a football. Totally share-worthy.

The 90 second ad, from DDB New Zealand, tells the story of a hard-working fisherman who lives with his dad and son but is often away at sea. Lotto NZ chief marketing officer Guy Cousins said the the idea came from speaking with real lotto winners who have amazing stories about how their lives have changed since their win, but not in the ways you would...

Newcastle Brown Ale is positioning itself as the scrappy little brand which can't afford to go to the big Super Bowl dance, even though it probably could. Following on from its attempt to hijack Doritos fan-made competition, it has produced a new ad urging smaller brands to band together to pay for $4 million worth of advertising for a 30-second spot during...

The campaign, by Saatchi & Saatchi New Zealand, features Josh Lawson, a blue suit, a lot of desert and cool, freshing, Mt Franklin water. Because while Australia needs water, water needs a lot more Australia in it.  Confused yet? Just watch the ad. 

The campaign, by 72andSunny is part of the wider 'We Are Greater Than I' campaign and aims to highlight that all surfers, no matter who they are, are intrinsically part of the community. In just over a week since launch, the film has already clocked up more than five million views.