John Lewis has done it again in one of the most anticipated Christmas adverts of the year.
One of the most anticipated Christmas ads of the year is just as emotive as we had hoped.
The British retailer, which in recent years has gained a reputation for producing the most memorable Christmas adverts, unveiled its 'Man on the Moon' ad on Friday, and since then it has clocked up nearly six million hits.
The ad shows a six-year-old girl who is determined to get a message to a lonely old man living on moon.
It speaks to the lonely people at Christmas and hits us right in the feels.
