Coca-Cola is launching its new 250ml bottle with a mega marketing push focusing on cutting back on the cold stuff.
Coca-Cola is making sure everyone can buy the ‘right amount for you’ with a new 250ml bottle for the Australian market.
To support the launch the brand has rolled out a multimillion-dollar campaign, including a TV commercial that will run nationwide for three weeks through October.
The campaign expands on the ‘Taste the Feeling’ tagline launched earlier this year.
The move can be seen as a way Coca-Cola is targeting health conscious consumers, cutting back on the size but also calories of the product.
The launch also builds on the brand’s continued focus on diversifying its range through smaller products.
Coca-Cola South Pacific MD Lisa Winn says: "At Coca-Cola, we have a legacy of offering choice and innovation to customers. The launch of our 'In the Right Amount' campaign showcases our commitment to making sure smaller packs are available when consumers want to purchase them. The campaign has a powerful but sensible message that we hope will resonate with our customers.
"Our smaller packs have proved extremely popular in the past two years and we expect that popularity will increase further with the launch of our new 250ml bottles."
