Like colouring-in books? You'll love this latest activation from Cola-Cola brand Deep Spring.
Coca-Cola Amatil brand Deep Spring in partnership with UM has launched a live crowd coloured mural in central Sydney to help reconnect people to the brand’s mineral water roots.
It was inspired by the adult colouring book craze currently sweeping the nation and expects 400 people to contribute to the live artwork.
Coca-Cola Amatil GM of marketing and category says: “In a world that is constantly connected, Deep Spring’s new campaign is designed to remind us of the value in simple moments of refreshment and provides us with a platform to relax and disconnect from busy lifestyles.”
To accelerate the reach of the campaign UM’s mobile specialist agency Ansible has created a mobile colouring-in game and interactive OOH planels.
The Sydney mural launching today will be the second version of the crowd-sourced creative show-piece, with the first version unveiling in Melbourne.
Credits:
Client – Deep Spring
Connections Agency – UM
Creative Agency – Saatchi & Saatchi NZ
Software Development – Ansible
Social Agency – One Green Bean
