The latest campaign for online retailer OO.com.au says the quality of its products are so good you'll forget you ruined your own dinner party.
We all know the best kind of party pooper is one with style. The Shamelessly Good Value campaign, created by The Ideas Hatchery, lets you know it's okay that you've tripped over and embarassed yourself in front of all your friends and family, just as long as you fall into a wonderfully soft, high-quality rug. Then no one cares if you've ruined the party (and wasted all the drinks).
The TV is part of OO's brand repositioning, from an online discount store to a home and lifestyle department store. It will run over 10 weeks on both metro free-to-air and digital media.The 30-second ad is supported by a 15 second execution and will run in the lead-up to the busy Christmas shopping season.
Credits:
Creative Agency: The Ideas Hatchery
Creative Director: Simon Druery
Production Company: Louder Than Words
Director: Nick Pollack
Producer: Carol Pirutti
Music: Jonny Higgins
Stylist: Natalie Nader
Digital Marketing Manager: Rie Kubo
Marketing Manager: Tanna Halder
