Wotif and M&C Saatchi want to take you to a magical world where fart bubbles sing and you can ride along in a kangaroo's pouch.
Travel site Wotif.com has launched a new brand campaign via M&CSaatchi Sydney that brings to life ‘Wotifia’.
This fictitious world is a tropically, snowy, hot and cold sort of paradise where you’ll find over 2,154 airports, 65,000 secluded islands, 43,678 local dishes,13 million hotel rooms and 350,000kms of stunning coastline.
You'll also find a tornado made out of noodles, dancing sheep, space llamas, a spot of ‘foxy boxing’ and a 40-foot-tall bikini-clad woman.
It's a scary world out there that hopefully, after seeing the video, people will still want to visit.
Credits:
Wotif Group General
Manager of Marketing: Michael Betteridge
Wotif Group Marketing
Manager: Louise Ryan
ECD: Ben Welsh
Creative Directors/Art Directors/Writers: Gary Dawson, Shane Gibson, Andy Flemming
Digital Art Director: Glenn Christensen
Account Management: Karlee Weatherstone, Emmanuel Spiropoulos, Kristy Schwind, Charlotte Rijkenberg, Marcella Nigro
Planning Director: Mark Vadgama
Agency Producers: Jules Jackson, Sue Hind
Production Company: World Wide Mind
Executive Producers: Will Alexander, Ben Nott.
Director: Rocky Morton
Producer: Michelle Parker
DOP: High Miller
Art Director: Simon Dobbin
Post Production: Sixty40@Heckler
Animation Director: Mark Simpson
Senior Producer: Jayne da Costa
Producer: Tyrone Estephan
Editor: Andrew Holmes
Music: Song Zu
Composer: Ramesh Sathiah
Sound Designer: Abby Sie
Producers: Trelise Caughey, Larissa Coupe
Media: Match
