If there was a king of the indie media agencies, there is little doubt Match Media would wear the crown. It is difficult to find fault with the agency’s performance over the last year.
In the 12 months to May 31 2013 it had not lost a single client and won nine out of the 10 pitches it took part in at the time. Against major competition in the media agency market, the company took home a Highly Commended at the 2013 AdNews Agency of the Year Awards.
Traditionally Match has been a strategy shop but more recently launched its own trading division. Some pundits have questioned the ability of a trading division in a small agency to compete with the grunt of the multinationals but clients like the move.
While Match Media’s focus is still predominantly strategic, advertisers have already started taking notice of the new full-service media offering – Ikea recently handed its full-service media business to Match after a pitch.
The agency’s founder and chief, John Preston, clearly has ambitions to spook the majors. It’s bang-on course for doing so and a couple more blue-chip brands to its roster will have the multinationals rating Match as a significant competitive threat.
It’s just a matter of time.
Sourced from AdNews Agency Report Card, May 31 2013 edition.
What they say:
We are Australia's leading media independent. We are experts at un-jumbling today’s complex media landscape. Match is a full service media agency. We provide a unique combination of communications planning, strategy, trading and analytics across all forms of media. We thrive on communication ideas that create powerful and rewarding connections between brands and people.
