With Collective has unveiled its first work for ASB Bank, its foundation client in New Zealand.
With Collective has launched a data-driven campaign for its first New Zealand client, ASB Bank, in a bid to appeal to new customers and re-engage existing members.
Directed by, and starring, Rachel House, the campaign revolves around a central character aptly named the ‘True Rewarden’.
Her Job? Get Kiwis to rediscover True Rewards.
The spot follows the True Rewarden as she travels the country explaining how the rewards program works, and how to ”do every purchase justice”. The campaign will also feature personalised messages from True Rewarden, alongside the brand work.
ASB General Manager Marketing Shane Evans says: "With Collective has done an incredible job not only repositioning the program, but launching its first campaign right through the line.”
The campaign uses targeted digital display, personalised emails, contextual out-of-home (OOH), TV and will launch in cinemas across the country to align with Rachel's role in Disney’s Thor: Ragnarok, releasing later this month.
With Collective won the ASB Bank account in May this year from Saatchi & Saatchi New Zealand.
