Poking fun at the truth of how protein snacks and shakes really taste.
Wicked Sister has launched ‘Tastes Wicked’ to highlight its High Protein range via Communicado.
The range was crafted by Wicked Sister for more than three years to deliver a clear point of difference.
Wicked Sister CEO, Paul Polly: “The health and fitness movement isn’t slowing down so it’s unsurprising to see that this is fueling protein consumption. With our credentials in the dessert category, we had a real opportunity to introduce a protein snack that can challenge preconceived ideas about high protein and no sugar taste profiles.
Comprised of 30 and 15 second films, the ‘Tastes Wicked’ campaign pokes fun at the truth of how protein snacks and shakes really taste while taking the higher ground on ‘wicked flavour’.
Communicado executive creative director, Sarah McGregor:“We all know how bad most protein shakes and snacks taste, however we tend to just kind of put up with it. But now it’s time to demand better - spit out the rest and enjoy a protein snack that actually tastes delicious.”
The campaign is launching April 11 and will be amplified across BVOD, YouTube and OOH via a media strategy developed by Half Dome plus social and PR via Communicado.
