Media agency: OMD
Executive creative director: Ant Keogh
Writer: Julian Schreiber
Art director: Tom Martin
Bega has launched a campaign to promote their new range of children's cheese snacks.
The TVC sees children answering the question of 'where's Bega?' with repsonses like 'in my bag' and 'in the fridge'.
The new push follows on from the 'Real town, real cheese' campaign from 2008.