Priceline is rolling out a campaign featuring ambassador Ita Buttrose across seven Pacific Magazines titles, that invites consumers to find out their real "health age" via an online survery.
It will run across Netpage-enabled magazines including Better Homes and Gardens, New Idea, Women’s Health, Prevention and Marie Claire. It is also being promotes on the Priceline Facebook and Twitter pages.
The survey will reveal a comparison between the ‘health age’ of each participant and their biological age and will provide information about the factors that influence health age and tips on ways to maintain or improve it.
During the month of October, Priceline Pharmacy is also offering free comprehensive health checks by nurse practitioners in stores around the country, including glucose and blood pressure tests.
