There are 'safe mistakes' and there are 'unsafe mistakes'. Fire safety, Naked style.
There are 'safe mistakes' and there are 'unsafe mistakes'. A new fire safety campaign from Naked has takes a cheesy approach but has life-or-death stuff at heart.
Victoria’s Metropolitan Fire Brigade and Country Fire Authority admits The Safe Mistake Zone is not your usual fire safety message.
Tricia Wunsch, director corporate communications at the MFB, said: “We have developed a campaign that’s a little bit different. We hope to reengage the community and get them thinking about fire safety in the home.”
The campaign is running across outdoor, social, mobile and digital.
Credits
Client: MFB and CFA
Agency: Naked Communications
