Westfield with the magic of believing this Christmas via whiteGREY

7 November 2023
 

Creative Agency: whiteGREY
Media Agency: EssenceMediacom

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The story of 86-year-old Arthur who still believes in Santa.

Westfield has revealed its Christmas 2023 campaign, The Magic of Believing, the story of 86-year-old Arthur who still believes in Santa and his grandson who goes to great lengths to protect his grandad’s unwavering belief. 

Showcasing Westfield as the destination for the festive season, Arthur and his family visit their local centre to sit for a photo with Santa.

More than just presents under the tree, twinkling lights, and delicious feasts, The Magic of Believing shares the joy of that time of year when belief in the extraordinary transcends the every day.  

Amy Copley, head of brand and content at Scentre Group, said it should come as no surprise that Christmas is the favourite time of year at Westfield.

"'The Magic of Believing’, reminds us of the power of coming together at Christmas, and gives us a glimpse of believing in magic at any age," she said.

"We can’t wait for the festivities to kick off in our centres and we hope this campaign acts as a heartwarming reminder that you’re never too old to believe.” 

Chad Mackenzie, Group chief creative officer at whiteGREY, said there's something about Christmas at Westfield that really brings the magic of the season to life.

"This campaign celebrates Westfield’s role through a heartwarming story of Granddad and Grandson protecting magic for each other. A beautiful reminder of how the season brings us together," he said.

The campaign will appear in-market via a comprehensive paid media approach, supporting both brand messaging and tactical CTA’s.

YouTube, BVOD and cinema brand campaigns will be supported with tactically positioned out of home, alongside Pinterest and audio placements.

On owned channels, The Magic of Believing leverages the full power of the Westfield ecosystem, running in-centre across SmartScreens, and on web, social, and digital channels.  

 

Credits:

WhiteGREY 

Chief Executive Officer: Lee Simpson  

Group Chief Creative Officer: Chad Mackenzie  

General Manager: Justine Leong  

Creative Director: Ronojoy Ghosh  

Senior Creative: Kieran Adams 

Strategy Director: Maya Mausli 

Strategist: Enid Sung  

Head Of Production: Colin Tuohy  

Senior Producer: Cathryn Cooper  

Managing Partner: Olivia Kaufman  

Group Account Director: Jayne Driver  

Account Director: Tracy Trieu  

Account Manager: Kate Crowley  

Head of Studio: Grant Hendren  

 

Production Company: Brilliant Films Director: Luke Shanahan  

Executive Producer: Stephanie Ceccaldi  

DOP: Shelley Farthing-Dawe  

 

Casting: Peta Einberg  

 

Postproduction: The Editors  

Post Producer: Adrian Konarski  

Editor: Stu Morley  

Colourist: Ben Eagleton  

Online: Stuart Cadzow  

 

Photography: Photoplay  

Photographer: Nick Bowers  

Producer: Ross Colebatch  

 

Sound Design and Mix: Massive Music 

Music Supervision: Level Two Music  

Track: Ray Smith 'Jolly Old Saint Nicholas' 

 

Media: Essence Mediacom 

Client Partner: Dan Morgan  

Group Client Director: Beth Adams 

Account Manager: Rachel Seage  

Account Exec: Arviella Gunadi  

Investment Exec: Nicola Cadman 

Digital Director: Beiai Torres 

Planning Director: Kirsty Heywood 

 

PR: Pulse, part of Ogilvy PR 

 

Scentre Group: 

Head of Marketing – Brand and Content: Amy Copley 

Group Marketing Manager – Campaigns and Content: Kristi Grose 

Marketing Manager – Campaigns and Content: Tahlia Irving 

Marketing Executive – Campaigns and Content: Xanthe Collier 

Group Marketing Manager – Programming: Fi Clark  

Snr Marketing Manager – Programming: Erika De Padua  

Marketing Executive – Programming: Bella Dona  

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