Family road trips are hell on wheels, but motel brand Golden Chain is helping you get enough sleep to face the next day.
Even if that day involves your kid throwing up in your handbag. Fun times.
It's part of a campaign for Golden Chain from recently appointed Sydney creative agency Bloke, based around the idea that even the most stressful holidays are bundles of fun when you've had enough sleep.
Bloke creative partner Mike O'Rourke said: "When you’re well rested and well fed you’re a whole lot happier. And that can make or break a road trip. It’s a great campaign and we are proud to add some lustre to an iconic Aussie brand."
The campaign will be rolled out across TV, radio and online.
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